Project management

Innovation is among the top macro-level priorities for the European Union and also for all developing and developed countries. It is also a front burner factor at the micro level, relevant for all types of organizations and all sectors of the economy. Innovations are considered by many scientists, researchers, politicians, businessman, managers and analysts to be the most powerful lever influencing and managing the development of human and economic activity. Innovations are as strong a tool in spa management as in any other sector. They directly contribute to rapid and purposeful growth of the global economy in general: the green economy, limiting the use of exhaustible resources, reducing poverty and social exclusion, moving towards a high technology society and production, improving education and stabilizing regional economies. Recognized as such, innovation is at the heart of the strategic goals of developed and developing countries, and it is increasingly the key criterion for identifying and evaluating successful policy, economic growth, investment attractiveness, risk management, economic stability and overcoming of regional differences. Innovation is considered to be the most powerful and significant means of achieving growth and employment. 

Innovation project management will contribute the improvement of the spa industry in general and spa and wellness hotel policies in particular, providing competitive advantages of the products and services offered by them, increasing quality in the sector, as well as introducing new products and services. Successful managers in a constantly changing environment need to have not only personal experience but also a method that gives them the basis to apply their own experience, knowledge and skills in different situations.  Continuous improvement in spa offers that recognizes and follows models and technologies of strategic behavior can achieve competitive sustainability and hotel development in the long run.